For many companies, creating sales training course content is a painful process. You may look for third-party off-the-shelf content, in which case you’re paying a lot for generic content that will soon be out of date. Alternatively, you could spend many stressful hours creating the content yourselves. Neither option is that appealing or effective.
Fortunately, there’s a third option that’s not painful or costly. Developing your own sales training course content with internal experts. Developing tailored sales training content then becomes an amazing opportunity to gather institutional knowledge, showcase top-performers’ skills, and demonstrate your distinct sales strategy in action.
In this week’s lesson in our MasterSaaS sales training series, Google’s Head of Sales Training, Brendan McGeever, is here to show us Google’s six steps to building amazing sales training content tailored to their sales team’s needs.