The number one challenge facing companies today is employee engagement. For the first time ever, businesses are beginning to realize that the happiness and dedication of their workforce is key to delivering a positive customer experience and reaching business goals. In fact, according to a study from Accor Services, a whopping 91% of business leaders believe an engagement strategy would have a positive business impact. And yet only 25% actually have a plan in place. In the quest to drive employee engagement and retain top talents, HR leaders are faced with two main challenges here: the difficulty of adapting to changing business environments, and the difficulty of meeting the needs of a changing workforce.